Allison Kern, VP of International Ventures, discusses what it's like to be an owner of a business in a male-dominated industry, how the industry can add more women and more.
How did you get your start in the industry?
In the early 2000’s I started with a metal building manufacturer and learned all the aspects of the industry as a sales executive. Additionally, I grew up in a family that is deeply involved in the metal building business. Our dinner conversations were often about trends and innovation in pre-engineered and hybrid construction, yet I recognized the majority of the decision makers were male. I also saw how challenging construction in international projects can be, yet how international business partners can add value to projects. It was a natural progression to lead a business.
Tell us more about International Ventures being female owned and the initiatives that help promote more women in the steel-building industry?
It is a complex process to become certified as woman-owned. We know it is advantageous to our customers and potential customers to have relationships with woman-owned business; thus, we wanted to complete the verification process. This certification separates us from the competition.
Why is being a certified woman-owned business important?
One of the unique things that sets us apart is that our company is led by two women. We rate high in:
Multitasking
Creativity
Empathy,
Confidence and
Interpersonal relationships
Although we are a tad risk-adverse, we view our caution as a necessity to be sure the projects we take on are ones that we can complete on-time and on-budget. We are well aware of our limitations and never over promise.
What is your main responsibility?
I guide the entire customer journey, from the initial inquiry through bid prep, engineering, design, and installation. I know exactly where we are in the process at all times. How do you win and grow business?
My approach is straight forward. I don’t win customers over with words, I earn their trust and respect through actions.
What challenges have you faced as a female-owner?
Not all general contractors or building design professionals eagerly welcome a woman to the table. I have to work a little harder to get my voice heard.
What are some of the ways you’ve combatted the challenges of being a woman in a male-dominated field?
After decades in this industry, I know that it’s all about relationship building. It’s just like any other industry…when you perform and your customers are satisfied and give your referrals, you know the next door will open.
What advice would you give other women just starting out in the industry?
This industry is not for someone with thin skin. You have to stay true to your principles and know that some negotiations will be tough and long. My days are never 9-5. Believe in your own capabilities and build a team who performs at the highest level possible.
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